On February 15th, 5 pm, the annual presentation of the international forecast run by baba since 2001 will be presented on Zoom Mandatory pre- registration […]
all the insights to manage innovation
We are an independent market research institute, founded in 2001 by Giulia Ceriani and ESOMAR affiliated. We are passionate by anticipation, scenario analysis, trendwatching and strategic consulting, semiotics is our great thinking tool. We can rely on a powerful, smart and of course international team, to offer an innovative approach to each marketing and communication issue.
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG
CONTROL TARGET NETNOGRAPHIC EXPOLRATION
BABA LIFELOGGING & HOME TRENDS
POST-TEST NEW FORMAT CHIARA
JEEP-B SUV TARGET SEGMENTATION
2012 - ITALY TREND
COPY TEST MTV
AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”
NESPRESSO EVOLUTION
GEOX NEW POSITIONING
BUDWEISER 2008 COMMUNICATION PLATFORM
LG ITALY POSITIONING
LATEST FROM OUR BLOG
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September 28th, 5 pm _Webinar Mandatory pre-registration Even #AI is a ‘semiotic affair’, to the extent that a typically semiotic exploratory logic- the abductive one- is applied to the […]
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Mandatory pre- registration https://us06web.zoom.us/meeting/register/tZAqcuqorD0oHdJsyURLM2PELMW4XJ1ITNut Materials are our interface with the world. They are the substance of the expression with whichbrands connect to their recipients, and […]
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On Feb 16th, 2023 we have presented the new trends platform. The main focus is #REHAB, a powerful drive to recover and reactive brands and […]
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Giulia Ceriani _baba president_ will introduce the upcoming trends and strategic scenarios. Together with Giulia, we are happy to host as a special discussant Maria […]
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December 15th, 5 pm An open webinar about the definition and the consequences of #metaverse introduction. Is it the beginning of a new era?
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On the occasion of baba consulting’s 20th birthday we are pleased to invite you to a free webinar about the concept of RISK, its semantic […]
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Freshly reprinted! Find the third edition of MARKETING MOVING: L’APPROCCIO SEMIOTICO by Giulia Ceriani on Amazon and FrancoAngeli’s website! Click here for FrancoAngeli Click here […]
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To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on […]
GET IN TOUCH WITH US
Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer
To know about us and/or talk about you, please contact:
- Corso Magenta 31 - 20123 Milano, Italy
- +39 0283241678
- baba@babaconsulting.com
- www.babaconsulting.com